Before I created my magazine, I decided to conduct a questionnaire to gather as much information in order to put together a target audience. The first piece of information i acquired was that the majority of the participants in my questionnaire were the ages 16 and 17. From these people, mostly all were female and the most popular genre of music between them was pop. By looking at figures from the NRS(National Readership Survey), it shows that pop magazines, such as 'Top of the Pops' obtains a higher percentage of females, which is the same type of audience my pop magazine would be trying to target. Putting all this information together, it became clear to me that my magazine would be trying to establish a mass audience. Pop culture is a very common interest amongst teenagers and by adding content like this, it would appeal to a large amount of 16 and 17 year old teenage girls.
The audience that my magazine will be appealing to are interested in the latest pop culture and everything that surrounds the music charts. Many of them will belong to a group of fans who idolize a certain musician, known as "fandoms". This 'in group' of people all identify with each other as fans and all enjoy the same type of music. Many of these people will look at each other and conform to what the normal thing to do is.
Demographics
Gender: Female
Age: 17
ABC: C1/DE
Occupation: Student/Part time Job
Disposable Income: £100
Education: Sixth Form/A Levels
Media
Politics
English
Psychology
Nationality: British
Psycho-graphics
A "normal" 17 year old A level Sixth Form student who is interested in music as well as her hobbies such as photography and sports. When she spends time alone, this person will listen to mainstream pop music, but is open to finding out about new artists other may not have heard of. When she spends time with her friends, they like to go to the cinema to watch new movies or to the theater to watch live productions of well known performances. She enjoys a lot of things to do with art and creativity. She plays a few instruments and likes to paint in her spare time, when she is not doing school work.
Likes: Good music and films, shopping,
playing instruments, spending time with friends,
CD collecting.
Dislikes: Racism, injustice, bad music
and films, people shouting in public.
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