What kind of media institution might distribute your media product and why?

Media Institutions?

A media institution is usually an organisation or a company that works with marketing, publishing, production and distribution of media products (e.g. magazines). Examples of a media institutions are Bauer, Disney and Time Inc. UK. On the other side of bigger institutions, there are smaller companies that are independent and will usually publish one magazine aimed for a niche audience. An example of an independent publisher is Volcano Publishing, that publish "Shindig" magazine.

Time Inc. UK

Time Inc.UK,  which was formerly known as IPC Media, is a consumer magazine and digital publisher in the United Kingdom. Founded in 1986 Time Inc.UK has a large portfolio selling over 350 million copies a year. The institution publish many lifestyle, entertainment, sport and music magazines. Some of the most well known music magazines that have been published by Time Inc. UK include: NME and Uncut. 

Bauer Media

Bauer media is an extension of the Bauer Media Group and is one of Europe's largest privately owned publishing group. Offering over 300 magazines in 15 countries, as well as TV and radio stations, The group is a worldwide media empire. Two extremely well known magazines that have been published by Bauer are: Kerrang and Q, two magazines that cater to mostly the musical taste of teenagers - something that my magazine also aims to do.
 

Volcano Publishing

Volcano Publishing is a smaller independent publisher that publishes magazines for a niche audience, such as Shindig magazine. For my magazine, a publisher group such as volcano publishing may not be the best way to distribute my magazine seeing as shindig magazine and magazines similar to this publication, is mostly aimed at men over their 20's according to the NRS.

 

 

Who would distribute my magazine?

 After researching different publishers, I have decided that Bauer Media Group would be the best media institution to distribute my magazine. As my magazine targets a large audience of 16+ and focuses on a popular mainstream branch of music Bauer would be able to distribute my magazine widely. Bauer also publishes extremely successful magazines such as 'Q' and 'Kerrang' which are very popular music types. As Bauer doesn't really publish pop magazines, I think it would be good to add my magazine into Bauer's publishing list which would widen the amount of people buying products from Bauer, therefore adding popularity to Bauer which would result in my magazine being able to be spread around wider.